Aviva help their 33 million customers look to the future with confidence with a wide range of insurance products.

Aviva help their 33 million customers look to the future with confidence.


Safeguard the people who matter most to your success.

Aviva offer a wide range of insurance and savings products to help people protect what’s important to them and save for a comfortable future. They help them to defy uncertainty.

Aviva help their customers plan for the good times and they look after them when bad stuff happens. Using technology and their expertise they try to prevent bad things from happening to their customers in the first place. Aviva take their responsibilities seriously.

" Every year Aviva pay their customers over £30 billion in claims and benefits. "

Aviva believe they have a clear strategic advantage: they are a "composite" insurer, which means they can provide customers with a wide range of insurance and savings products - from car, home and health insurance to pensions, investments and asset management.

Aviva are the UK’s largest insurer and they also have a strong international presence across North America, Europe and South East Asia. They focus on markets where they can achieve scale, profitability and competitive advantage.

Aviva's Group CEO Mark Wilson says:

" We have tremendous advantages: a clear strategy, a well-respected brand, strong values and outstanding technical skills. We're focused on delivering for our customers, while disrupting the way our industry works. "

Their people and their dedication to their customers is what sets them apart. They have a clear set of values which guide what they do and how they do it: care more, kill complexity, never rest and create legacy.

Putting their customers first and caring passionately about their needs, striving to challenge the status quo and putting things right; this will ensure that Aviva will be there for their customers and for their communities today, tomorrow and for many years to come.

To connect with a selected Openwork Financial Adviser to talk about the Aviva product range, please visit the Trusted Xperts UK Map Page.


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Trusted Xperts Partners across the UK meet our high standards and have passed our diligence checks, and in our professional opinion, represent some of the very best British firms, that can offer you high levels of customer service excellence and professional advice, matched by great products and services, at prices that are fair and transparent. That's our promise.

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