Liverpool Victoria

LV= are a leading financial services provider and a mutual who have over 5.8 million customers.

Liverpool Victoria.

Our purpose is to help all of our members and customers to live confident lives.

LV= have a composite model which means they provide a mix of financial solutions from general insurance, ways to protect people’s incomes right through to providing for those retirement years. LV= are committed to offering affordable, relevant and well-designed products but not at the expense of doing the right thing, and living by their strong mutual and ethical values.

LV= were up until January 2020 a friendly society, but have since converted to a Company Limited by Guarantee. They remain a leading financial services provider and employ over 1500 people. They have 1.28 million customers of which 1.25 million are members. LV's customers hold a variety of products with them including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.


LV believe that everyone should have access to independent, regulated financial advice. It should not be seen as a luxury for the few who can afford it or who are experienced in using it. Why? Because it provides financial and emotional benefits. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.


LV work with a wide range of financial advisers and it is through them that the majority of customers will buy LV products and services.


LV have spent the last decade transforming LV= into the successful and profitable company they are today, a business with a special place in the financial services market. They have built a strong and well-respected reputation and coupled with their values and a longer-term view, they believe they have an important role to play in people’s lives.


Here are some top facts about LV=


• They have been going strong since 1843.

• They’re the third largest car insurer in the UK.

• They’re the No.1 provider of individual Income Protection.

• They have 1,500 employees across 15 UK offices.




To discuss the LV= product range in complete confidence with a selected Financial Adviser, please use the secure enquiry form below:

Contact | Liverpool Victoria | LV=Secure | Fast

Data Protected by 256 TSL Bit Encryption. Trusted Xperts Limited is registered as a Data Controller in accordance with the Data Protection Act 2018. Information on this form will only be used to resolve your query and not for marketing purposes.

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. Registered address for all companies: County Gates, Bournemouth BH1 2NF.


Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035.


Trusted Xperts conduct random compliance checks on our Trusted Xperts Partners to ensure that they are maintaining our high standards.


Not satisfied with a Trusted Xperts Partner? Please visit our Complaints Policy page, where we explain what we can do to assist you. Where complaints are upheld and warrant serious action, we will remove any Trusted Xperts Partners that have failed to meet our high high standards.


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Alternatively, if you prefer to speak with us in complete confidence, please Call us using or use our secure enquiry form below, and Trusted Xperts Limited will get back in touch.


Please note: Commercial lending is not regulated by the Financial Conduct Authority. Trusted Xperts Limited is not authorised to give advice. We will only confirm your details and purpose and with your consent, pass your Personal Information over to a Trusted Xperts Partner. Telephone calls may be recorded.


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